POMI by Lyric was conceptualized in 2009, while CEO and Founder, Simone ‘Lyric’ Henry was completing her makeup artistry course. She was given an assignment to create a portfolio, and she named it POMI, which means, Pigments Of My Imagination. It took Lyric years to recognize the vision her assignment stirred, and today, POMI by Lyric is a reality. POMI by Lyric provides premium Makeup Brushes and Lashes, at a fraction of the cost. As they believe, that with affordability comes productivity. Each item was hand picked by the POMI by Lyric team, which represents them, as individuals, artists, and consumers. When you purchase from POMI by Lyric, you are investing in yourself, your kit and your talent.